Ford Bronco vs Jeep Wrangler: 2024 SUV Showdown

BySofia Contreras
Ford Bronco vs Jeep Wrangler

When it comes to rugged off-road vehicles, the Ford Bronco and Jeep Wrangler are two of the most popular choices. Both have storied histories and loyal followings, but how do they stack up against each other in 2024? This article will compare these iconic SUVs across various categories to help you decide which is the better fit for your off-road adventures.

Overview

The Ford Bronco and Jeep Wrangler are both built for off-roading, but they each bring their own strengths to the table. The Bronco boasts a modern design with advanced technology, while the Wrangler is known for its classic ruggedness and variety of powertrain options.

Pricing and Models

The 2024 Jeep Wrangler starts at a lower base price of around $31,995 compared to the Ford Bronco’s starting price of $39,630. The Wrangler offers numerous trim levels, including the Sport, Sahara, and the high-performance Rubicon 392. The Bronco also comes in various trims like the Base, Big Bend, and the off-road-focused Wildtrak and Badlands.

Performance

  • Engines: The Wrangler offers several engine options, including a 2.0-liter turbocharged four-cylinder, a 3.6-liter V6, and a powerful 6.4-liter V8 in the Rubicon 392. The Bronco provides a 2.3-liter turbocharged four-cylinder and a 2.7-liter V6.
  • Power: The Bronco’s engines produce up to 330 horsepower, while the Wrangler’s V8 can deliver an impressive 470 horsepower.
  • Transmission: Both vehicles offer manual and automatic transmission options. The Bronco features a seven-speed manual, while the Wrangler offers a six-speed manual.

Off-Road Capabilities

  • Ground Clearance: The Wrangler has a higher ground clearance at 10.8 inches compared to the Bronco’s 8.4 inches, making it slightly better suited for extreme off-roading.
  • Four-Wheel Drive: Both vehicles come standard with four-wheel drive and offer advanced off-road systems. The Bronco’s G.O.A.T. (Go Over Any Terrain) modes and the Wrangler’s Rock-Trac system provide excellent control on challenging terrains.
  • Suspension: The Bronco features an independent front suspension, which offers better handling and comfort on rough roads. The Wrangler sticks with a solid front axle, providing durability and better articulation off-road.

Interior and Comfort

  • Space: The Bronco offers more front legroom and shoulder room, making it more comfortable for taller drivers. The Wrangler provides slightly more rear passenger space.
  • Materials: Both vehicles use durable materials designed to withstand the elements. The Bronco’s interior is more modern, with a clean, high-tech design, while the Wrangler maintains a more traditional and rugged aesthetic.
  • Technology: The Bronco features a larger standard touchscreen (8 inches compared to the Wrangler’s 7 inches) and offers more advanced tech options, including Ford’s SYNC 4 system with over-the-air updates.

Safety

Both SUVs offer a range of safety features, but the Bronco has a slight edge with more advanced driver-assist technologies available as standard, such as automatic emergency braking and lane-keeping assist.

Fuel Economy

Fuel economy varies by engine choice. The Bronco’s base engine achieves up to 20 mpg in the city and 22 mpg on the highway, while the Wrangler’s four-cylinder engine offers similar efficiency. The Wrangler 4xe plug-in hybrid is the most fuel-efficient option, providing electric-only driving capabilities and an overall higher mpg equivalent.

Towing and Payload

  • Towing Capacity: The Bronco can tow up to 3,500 pounds, matching the Wrangler’s maximum towing capacity.
  • Payload: The Wrangler has a higher payload capacity, capable of carrying up to 1,398 pounds compared to the Bronco’s 1,236 pounds.

Customization and Accessories

Both vehicles offer extensive customization options with a wide range of factory and aftermarket accessories. The Bronco’s modular design allows for easier customization, including removable doors and roof panels, similar to the Wrangler’s well-known removable features.

Conclusion

Both the Ford Bronco and Jeep Wrangler are excellent off-road SUVs with their own unique strengths. The Bronco excels in modern technology and comfort, while the Wrangler offers more traditional ruggedness and a wider variety of engine choices. Your choice will depend on your priorities, whether it’s advanced tech and a smoother ride or classic off-road capability and a powerful engine lineup.

By examining these factors, you can make an informed decision about which vehicle best suits your needs for adventure and daily driving.

This comparison is based on current data from various automotive sources and reflects the latest features and specifications for the 2024 models.

With an insatiable passion for all things automotive from a young age, I pursued my studies at Columbia University, graduating summa cum laude with a B.S. in Mechanical Engineering and a minor in Business Administration.
After working at a prestigious automotive R&D firm for several years, my entrepreneurial spirit led me to launch Autoinfogeeks.com in 2012. As the company's CEO, I oversee all content strategy, brand partnerships, and ensure the site delivers the highest quality automotive information and insights.
With over 15 years of professional experience in the automotive industry, I am a respected voice. My technical expertise combined with my business acumen allows me to analyze automotive developments through a unique lens. On Autoinfogeeks.com, I author in-depth articles covering the latest models, innovations, and industry trends.
When not immersed in the automotive world, I enjoy international travel to experience different driving cultures. I'm also an oenophile and certified sommelier who loves pairing fine wines with memorable road trips

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