How Much Does the 2024 Ford Bronco Cost?
The Ford Bronco is back, and it’s taking the off-road SUV world by storm. This rugged, adventure-ready vehicle offers a unique blend of capability, customization, and nostalgic charm that has captured the hearts of outdoor enthusiasts and casual drivers alike. But with such a diverse range of models and options, how much does a Ford Bronco cost?
The 2024 Ford Bronco has a starting price of $39,630 for the base Big Bend trim, while the top-of-the-line Raptor model commands a hefty $90,035 price tag. Between these two extremes, there are seven other trim levels and numerous options that can significantly impact the final cost.
Ford Bronco Trim Levels and Pricing
Big Bend ($39,630 – $41,525)
Kicking off the Bronco lineup is the Big Bend trim, which serves as the base model. Despite its entry-level status, the Big Bend packs a punch when it comes to off-road capabilities. It comes standard with a 2.3-liter EcoBoost turbocharged four-cylinder engine, producing 275 horsepower and 315 lb-ft of torque. This engine is mated to either a seven-speed manual or a 10-speed automatic transmission, depending on your preference.
While the Big Bend may be the most affordable Bronco, it doesn’t skimp on essential off-road features. It comes equipped with four-wheel drive, a terrain management system with multiple driving modes, and a respectable set of skid plates to protect vital components when traversing rough terrain.
Black Diamond ($43,330 – $45,225)
If you’re seeking a more rugged and off-road-focused Bronco straight from the factory, the Black Diamond trim might be the perfect fit. Building upon the Big Bend’s capabilities, the Black Diamond adds a heavy-duty modular front bumper, additional bash plates for improved underbody protection, and high-clearance fender flares.
To enhance its off-road prowess further, the Black Diamond comes standard with 32-inch all-terrain tires, providing better traction and ground clearance. The suspension has also been upgraded, ensuring a smoother ride and improved handling when tackling challenging trails.
Outer Banks ($47,190 – $49,085)
While the Big Bend and Black Diamond trims cater to the more rugged crowd, the Outer Banks model strikes a balance between off-road capability and on-road refinement. This trim level introduces a touch of luxury to the Bronco lineup, with features like leather-trimmed seats, a larger 12-inch infotainment system, and sleek exterior styling cues.
Despite its more upscale appointments, the Outer Banks doesn’t compromise on off-road performance. It retains the same capable four-wheel-drive system and terrain management modes as the lower trims, ensuring you can still venture off the beaten path with confidence.
Heritage Editions ($48,555 – $50,450)
For those seeking a dose of nostalgia and retro styling, Ford offers the Heritage Edition Bronco models. These special editions pay homage to the original Bronco with unique color options, heritage-inspired graphics, and design elements that evoke the spirit of the classic SUV.
While the Heritage Editions may have a vintage flair, they pack modern off-road capabilities under the hood. Depending on the specific model, you can expect features like the advanced terrain management system, skid plates, and optional upgrades like the Sasquatch package for even greater off-road prowess.
Badlands ($50,095 – $51,990)
If you’re an off-road enthusiast seeking the ultimate in trail-conquering capability, the Badlands trim should be at the top of your list. This purpose-built model is designed to tackle the toughest terrain with ease, thanks to a host of advanced features.
The Badlands comes standard with an upgraded transfer case, front and rear locking differentials, and heavy-duty skid plates for maximum underbody protection. It also boasts an advanced suspension system with position-sensitive Bilstein dampers and increased ground clearance, ensuring a smooth ride even over the most challenging obstacles.
Everglades ($55,520 – $57,615)
As its name suggests, the Everglades trim is tailored for those who love to explore wet and muddy environments. This specialized model comes equipped with a factory-installed snorkel, allowing for deep water fording up to 36.4 inches.
In addition to its water-fording capabilities, the Everglades features a host of other off-road upgrades, including a raised suspension, skid plates, and a heavy-duty modular front bumper with a WARN winch. Whether you’re tackling swamps, mud bogs, or simply enjoying a day at the beach, the Everglades is built to handle it all.
Wildtrak ($60,225 – $62,120)
For those seeking a blend of off-road performance and on-road refinement, the Wildtrak trim might be the perfect choice. This model combines the Bronco’s rugged off-road capabilities with a more civilized on-road demeanor, making it a versatile option for daily driving and weekend adventures alike.
The Wildtrak features a high-performance off-road suspension system, larger all-terrain tires, and a host of exterior styling enhancements that give it a more aggressive and sporty appearance. Inside, you’ll find premium materials and amenities, such as heated leather seats and a premium audio system, ensuring a comfortable and enjoyable driving experience.
Heritage Limited Edition ($69,685 – $71,580)
If you’re seeking the pinnacle of Bronco luxury and exclusivity, the Heritage Limited Edition is sure to impress. This ultra-premium model is a true celebration of the Bronco’s iconic heritage, with a meticulously crafted interior that features high-end materials, unique design elements, and a host of advanced technology features.
Beyond its luxurious appointments, the Heritage Limited Edition also boasts impressive off-road capabilities, thanks to its advanced four-wheel-drive system, terrain management modes, and the option to upgrade to the Sasquatch package for even greater trail-tackling prowess.
Raptor ($90,035)
At the very top of the Bronco lineup sits the ultimate high-performance off-road machine: the Raptor. This beast is powered by a twin-turbocharged 3.0-liter EcoBoost V6 engine, producing a staggering 418 horsepower and 440 lb-ft of torque, ensuring exhilarating performance both on and off the pavement.
But the Raptor is more than just a powerful engine – it’s an engineering marvel designed for extreme off-road adventures. It features a fully upgraded suspension system with FOX live-valve shocks, a reinforced chassis, and a host of other enhancements that make it capable of conquering even the toughest terrain with ease.
What Factors Affect Ford Bronco Pricing?
While the trim level is the primary determinant of a Bronco’s base price, several other factors can significantly impact the final cost. Here are some key considerations:
Body Style
The Ford Bronco is available in both two-door and four-door body styles. As you might expect, the four-door models command a higher price tag due to their increased size and passenger capacity.
Engine Choice
In addition to the standard 2.3-liter EcoBoost turbocharged four-cylinder engine, Ford offers an optional 2.7-liter twin-turbocharged EcoBoost V6 on select Bronco trims. This more powerful engine option adds a premium to the overall cost.
Transmission
While a seven-speed manual transmission is standard on certain trims, Ford also offers a 10-speed automatic transmission as an option. This advanced automatic gearbox comes at an additional cost but provides smoother and more efficient shifting, particularly in off-road situations.
Sasquatch Off-Road Package
For those seeking maximum off-road capability, the Sasquatch package is a must-have option. This comprehensive package includes 35-inch all-terrain tires, 17-inch beadlock-capable wheels, high-clearance fender flares, and advanced off-road suspension components. While it significantly enhances the Bronco’s trail-conquering abilities, it also adds a substantial premium to the overall price.
Luxury and Convenience Options
Like many modern vehicles, the Bronco offers a wide array of luxury and convenience options that can drive up the cost. These include features like heated and ventilated seats, premium audio systems, advanced safety technologies, and various interior and exterior appearance packages. While these options may not directly impact off-road performance, they can significantly enhance the overall driving experience and personal customization of your Bronco.
Special Editions and Styling Packages
Ford has a knack for creating special edition models and styling packages that cater to specific tastes and preferences. These limited-run models often come with unique exterior and interior design elements, as well as exclusive badging and trim pieces. While they add a touch of exclusivity and personalization, they also tend to carry a premium price tag.
How Does the Bronco’s Price Compare to Competitors?
When considering the cost of the Ford Bronco, it’s essential to understand how it stacks up against its primary competitors in the off-road SUV segment. Here’s a quick comparison:
Jeep Wrangler
The Jeep Wrangler is perhaps the Bronco’s most direct competitor, with a long-standing reputation for off-road prowess. The 2024 Wrangler lineup starts at around $31,000 for the base model and can reach well over $80,000 for fully loaded Rubicon and high-performance variants. While the Wrangler’s pricing is slightly lower than the Bronco’s at the entry-level, the two vehicles are closely matched in terms of overall cost when comparing similar trim levels and options.
Toyota 4Runner
The Toyota 4Runner is another popular choice in the off-road SUV market, offering a more affordable option than the Bronco and Wrangler. The 2024 4Runner lineup starts at around $38,000 for the base model and tops out at around $52,000 for the fully loaded TRD Pro trim. While the 4Runner may not match the Bronco’s level of off-road capability and customization options, it remains a solid choice for those on a tighter budget.
Land Rover Defender
At the premium end of the off-road SUV spectrum is the iconic Land Rover Defender. This luxury off-roader is a significant step up in terms of both capability and price, with the 2024 models starting at around $54,000 and climbing well over $113,000 for fully loaded variants. While the Defender offers unparalleled luxury and off-road performance, its high price point may put it out of reach for many buyers.
Is the Ford Bronco Worth the Money?
With such a wide range of pricing options, determining whether the Ford Bronco is worth the money ultimately comes down to your specific needs, budget, and intended usage. Here are a few key considerations:
If you’re an avid off-road enthusiast or overlander seeking a highly capable and customizable vehicle for tackling challenging terrain, the Bronco is likely worth the investment. Its robust off-road capabilities, advanced terrain management systems, and extensive customization options make it a standout choice in this segment.
For those who appreciate the Bronco’s rugged styling and nostalgic appeal but don’t necessarily need the most extreme off-road features, the mid-range trims like the Outer Banks or Heritage Editions may offer the best balance of capability and value.
If your primary use case is daily driving with occasional off-road excursions, the entry-level Big Bend or Black Diamond trims could provide a more affordable entry point into the Bronco lineup while still offering respectable off-road performance.
It’s also worth considering how the Bronco’s pricing compares to competitors within your budget range. While it may be more expensive than options like the Toyota 4Runner, the Bronco offers a level of off-road capability and customization that may justify the higher cost for some buyers.
Ultimately, the decision to invest in a Ford Bronco comes down to your specific needs, priorities, and budget. By carefully evaluating your intended use case and cross-shopping against competitors, you can determine whether the Bronco’s unique blend of capability, styling, and versatility is worth the investment.
Bottom Line: Finding the Right Ford Bronco for Your Needs
The Ford Bronco lineup offers a diverse range of pricing options, catering to various budgets and off-road adventuring needs. From the affordable yet capable Big Bend model to the extreme, high-performance Raptor, there’s a Bronco configuration to suit almost any preference and price point.
By understanding the various trim levels, options, and how they impact the overall cost, you can make an informed decision and find the perfect Bronco that aligns with your budget, intended usage, and personal style.
While the Bronco may not be the most affordable option in the off-road SUV segment, its robust capabilities, extensive customization potential, and nostalgic appeal make it a compelling choice for adventure seekers and off-road enthusiasts alike.
Ultimately, whether the Ford Bronco is worth the investment will depend on your specific priorities and how you plan to use the vehicle. By carefully weighing your needs against the available options and pricing, you can determine if the Bronco is the right fit for your adventures, both on and off the beaten path.
